9月24日

肯德基川渝第 500 家门店启幕

旗下能量轻食品牌

KPRO肯律轻食川渝首店同步揭开面纱

On September 24,

the 500th KFC store in the Sichuan-Chongqing region was unveiled officially,

alongside the opening of the first Sichuan-Chongqing store on the line of KPRO,

a light food brand under KFC.

百胜餐饮（成都）有限公司隶属于百胜中国。1987年，百胜中国在北京开设了第一家肯德基门店，并伴随着中国改革开放进展而不断发展。1995年，百胜餐饮（成都）有限公司在成都开出了西南首家肯德基餐厅，将这一西式快餐带进成都消费者视野中。2018年，百胜餐饮（成都）有限公司被认定为成都市第一批总部企业。

Yum Chengdu is a subsidiary of Yum China. In 1987, Yum China opened its first KFC store in Beijing and has since grown in tandem with China’s reform and opening-up. In 1995, Yum Chengdu opened the first KFC store in Southwest China, introducing this western fast food brand to Chengdu consumers. In 2018, Yum Chengdu was listed in the first batch of headquarters enterprises of Chengdu.

成都外商企业投资协会、成都餐饮同业公会、成都零售商协会以及成都市城乡社区发展治理促进会的负责人也上台，讲述肯德基在外商准入、餐饮行业发展、连锁业扩展及社区公益方面所作出的各项引航式努力和表率，引来阵阵掌声。

Representatives from Chengdu Association of Foreign Investment Enterprises, Chengdu Catering Trade Association, Chengdu Retailers Business Association, and Association of Urban and Rural Community Development and Governance Promotion in Chengdu also took the stage to highlight KFC’s pioneering efforts and exemplary role in foreign business access, catering industry development, chain business expansion, and community initiatives for public welfare, prompting rounds of applause.

活动现场，KPRO肯律轻食川渝首店“律动亮相”。作为 “购在中国•四川站”暨第四届中国（四川）国际熊猫消费节亮点活动之一，随着“KPRO肯律轻食”LOGO在启动装置上显现，标志着这一轻食品牌川渝首店正式入驻成都，为城市“首店经济”再添新活力。KPRO肯律轻食川渝首店以标志性的绿色为主视觉，传递健康理念，绿色通透的餐饮空间设计，“轻食+场景”双维创新模式，为都市青年构建起集健康饮食、社交打卡、生活美学于一体的新消费场域。

As KPRO logo displayed on the activation device, it marked the official entrance of this first store of the light food brand into Chengdu, injecting vitality into the city’s "first-store economy". As the KPRO logo displayed on the activation device, it marked the official entrance of this light food brand into Chengdu, injecting vitality into the city’s "first-store economy". With a signature green visual identity, the store got across the message of heightened health-consciousness. With its green, transparent dining space design and a dual-dimensional innovation model featuring "light food + scenario", the store offers a new consumption scenario for urban youths which integrates elements including healthy diet, social interaction, and lifestyle aesthetics.

KPRO肯律轻食川渝首店启幕

作为KPRO肯律轻食“安心好品质、均衡好轻食”品牌理念的自然延伸和探索实践，活动当天，KPRO肯律轻食川渝首店联动成都市楼宇经济促进会、桂溪街道吉泰社区以及3家楼宇代表，共同发起“3公里均衡营养伙伴圈”计划，宣告将通过不定时“均衡营养”线下互动活动，联结门店周边3公里范围内的社区、写字楼和企业，将“均衡营养”理念从KPRO肯律轻食餐厅带入消费者的日常活动轨迹。

As a natural extension and practical exploration of KPRO’s brand philosophy, i.e., "Reliable Quality, Balanced Light Food", the store partnered with the Chengdu Association of Building Economy Promotion, Jitai Residential Community of Guixi Sub-district and three building representatives to jointly launch the "3km Balanced Nutrition Partnership Circle" initiative, which aims to connect residential communities, office buildings, and enterprises within a 3km radius of the store, bringing KPRO’s “balanced nutrition” concept into consumers’ daily routines.

KPRO肯律轻食3公里均衡营养伙伴圈成立

“肯德基进入成都的30年间，已随着城市的拔节生长，将500盏灯火融入了城市的‘呼吸’，提升城市生活的便利度和幸福感，与成渝双城经济圈共振成长。” 百胜餐饮（成都）有限公司负责人表示，“永远美味、永远陪伴、永远美好”的长期策略是肯德基始终不变的追求。随着城市的国际化进程加快，作为国际美食之都大家庭的中坚力量之一，500店不是终点，而是品牌扎根川渝的新起点未来，后续将继续以美好凝聚人心，以温暖激励前行，继续与川渝同频，共享“永远好滋味”，共赴健康新生活。

"Over the three decades since the opening of the first KFC store in Chengdu, the brand has grown together with the city’s development, weaving 500 stores into the city’s fabric, increasing convenience and sense of contentment and happiness of urban life, contributing to the growth of the Chengdu-Chongqing Economic Circle," said the head of Yum Chengdu. "Our long-term strategy of 'always be there for you, providing delicious food and fabulous moments' remains our unwavering commitment." As Chengdu accelerates its campaign of globalization, KFC, as a key member of the City of Gastronomy, regards the establishment of the 500th store not as a finishing line but instead as a new starting point for the brand to develop in the Sichuan-Chongqing region. Looking forward, we will continue to pull our customers together with soul-stirring vision, inspire our staff to keep going with heart-warming consolation, and advance in lock-step with the Sichuan and Chongqing region. Let’s enjoy the ‘gorgeous flavor forever’, and embrace a fresh healthy life together.

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